High temps, gas prices fuel early-season bicycle sales
Record highs, in temperatures and gas prices, have boosted bicycle sales around the Midwest, according to industry news.
Some retailers speculate that the early spring advanced the post-winter sales rush, much as it accelerated plant blossoms. The sales surge may have gotten more fuel, though, as the gas prices push more commuters to find a more economical way to travel.
"Normally there is some anticipation build-up over the winter and then a 'pop.' A few retailers are concerned that they won't get that 'pop' later on," Jason Gaikowski, QBP's director of sales and marketing, said in a story published by Bicycle Retailer & Industry News.
"Nationally we've seen that sales are really solid, with unusual levels of sales in some areas," Gaikowski said.
In Wisconsin, news reports describe overwhelming demand at bike shops across the state.
Gordy Backman, owner of Tour Seven Sports in Wisconsin Rapids, reported his early-season business has been “absolutely nuts."
"The smaller proportion would be the gas prices, but the biggest thing is the weather; that's huge," Backman said. "It's March and we've got May weather. That ramps it up to the point people want to get out -- now."
John Jensen, owner of Johnson’s Cycle & Fitness in Wauwatosa, reported a similar experience to the news radio station WUWM-FM.
Jensen said bikes have been flying off the rack since 2008, when gas prices hit what was a record high average of $4.11 a gallon. Lately, with gas prices on the rise again, he finds quite a few customers looking for a model to ride to and from work.
WUWM reporter LaToya Dennis took a skeptical view of the savings to be found by biking instead of driving, and noted her own savings would be roughly $8 a week.
Over a year, however, that would come out to $400, and Dennis ignored the long-term savings from reducing wear and tear on her car and improving her own health and fitness.
For those inspired to take up two wheels, check out these start-up tips from Emily Furia, editor of the Big Book of Bicycling, this buyers’ guide from Active.com., and the video below.
9 Comments for "High temps, gas prices fuel early-season bicycle sales"
What is so bad about bikes? Shouldn't we have the freedom to get around as we please?
nlkpublic Mar 27, 2012 10:13 AM
It's no wonder that Republicans hate the idea of bicycles, as they're the first ones to show up at the government trough... (see: "Keep your socialist government hands off my Medicare")
kumicho Mar 27, 2012 10:21 AM
There are so many things which people enjoy that have nothing to do with politics, really.
nlkpublic Mar 27, 2012 10:36 AM
Oh, just found her article. She neglects:
1) Riding *anywhere* except to work and back.
2) That her car gets 20mpg on a short 4 mile trip (probably closer to 10 or 12, since your car is least efficient in the first mile or two).
3) It's **4 miles**. You could walk that if you had to, and still have a shorter commuting time than many people living in major cities.
4) Based on her parking situation at each end, it could easily be *faster* to ride a bike than to drive those 4 miles....
kumicho Mar 27, 2012 10:47 AM
It's also darn fun and far easier than people think to bike to work, even when the weather isn't perfect.
This is very much a growing trend and gas prices are only part of it. Bring it on!
Tyrell Track Master Mar 27, 2012 2:01 PM
Tyrell Track Master Mar 27, 2012 2:03 PM
Frylock Mar 27, 2012 2:21 PM
Tyrell Track Master Mar 27, 2012 3:50 PM