Two of the founders of the pioneering 7-Eleven Cycling Team will appear at the Wheel & Sprocket store in Brookfield on Dec. 15 to sign the book detailing the team’s formation and success.
Jim Ochowicz, the Milwaukee native and current leader of the BMC Racing Team, will sign books with Tom Schuler, one of the riders recruited for the first 7-Eleven team in 1981. Schuler now lives in Wauwatosa and runs a sports management company, Team Sports Inc.
Three decades ago, Ochowicz and speedskating champion Eric Heiden formed 7-Eleven and crashed the European dominance in pro cycling. Viewed skeptically across the globe, 7-Eleven was the first U.S-based team to race in the Tour de France, in 1986. They laid the foundation for the later success of Lance Armstrong, Levi Leipheimer and George Hincapie.
A half-dozen members of the squad gathered last month at the Saris Gala hosted by the Bicycle Federation of Wisconsin and shared their memories of a historic experience.
“At the time, we had no idea what we were doing,” Chris Carmichael said. “We were just racing our bikes.”
The book-signing opens at 5 p.m. and ends at 7 p.m., in the Wheel and Sprocket, 13925 W. Capitol Dr.