Wisconsin-based Trek lost to Alta Bicycle Sharing in the bidding to provide bikes for rent in the nation's largest city, according to reports out Wednesday.
Trek has its B-Cycle program in 11 cities and was a finalist for the contract to set up a bike-sharing system with 10,000 bicycles available at 600 stations throughout parts of Manhattan and in select neighborhoods in Brooklyn. By comparison, B-Cycle will have 350 bicycles available for short-term rental at 35 locations in its Madison operation.
According to The New York Times report, Alta Bicycle Share, based in Portland, Ore., runs programs in Washington and Boston and in Melbourne, Australia. It also provides the bikes in programs in London, Montreal, Toronto and Minneapolis.