Casey Neistat's ticket for NOT biking in the bike lane cost him $50.
The video he produced to protest the fine has earned him a fortune in fame.
A filmmaker living in New York, Neistat went about bashing himself into obstacles in bike lanes all over the city, ending with a pratfall into a police squad car. More than 1 million viewers have clicked on his work and the story has been picked up by The Associated Press and news outlets across the country.
Wisconsin law requires bicyclists to ride as far to the right as practicable, but does not require use of a bike lane if one is available.