New Belgium Brewing Co. will bring its bicycling carnival to Humboldt Park in Milwaukee on July 30, according to a release from company based on Fort Collins, Co.
Milwaukee will be one of 13 cities visited by the Tour de Fat, which is in its 12th year.
In 2010, the parade and carnival events in the park helped generate $10,000 for the Bicycle Federation of Wisconsin.
A highlight of Tour de Fat is the annual car-for-bike swap. At each Tour de Fat stop, one person will hand over his or her car keys and commit to one year of living car-free.
Tour de Fat is now seeking volunteers to accept the swapper challenge. Each car-for-bike swapper will receive a hand-built Black Sheep (http://www.blacksheepbikes.com/) commuter bike in return for his or her car.
Cyclists prepare for the rolling costume show in 2010.